Do You Need an Attorney for Trademark Infringement?

Trademarks are necessary to protect intellectual property such as the name of your business, slogans, and products. Legal cases involving trademarks and copyrights can be very complex due to the case by case nature of intellectual property. Hiring an experienced attorney in your field will give you advantages. Here are reasons why you need an attorney for trademark infringement:

Attorney for Trademark

When to Use an Attorney

Although it doesn't provide a list of attorneys, the U.S. Patent and Trademark Office (USPTO) website is a resource for conducting trademark searches without a lawyer. Another way to search for existing trademarks is, through an online trademark service, which also doesn't require legal assistance. Here are times when you will need to contact an attorney:

  • conduct comprehensive trademark searches
  • register a trademark
  • get advice on the chances of application acceptance
  • ask questions about trademarks
  • request assistance for filing foreign trademarks
  • need a response to administrative actions
  • sue a party for infringement
  • a defense for accusations of infringement

Protecting Your Trademark

The commercial elements of your trademark need to meet distinction requirements which are based on four categories viewed by courts (arbitrary, suggestive, descriptive, generic). Infringement occurs when a party uses your trademark in a way that creates "likelihood of confusion" among consumers in the sale of a good. Here are some of the factors that courts consider determining infringement:

  • trademark strength
  • the proximity of sold goods
  • mark similarity
  • evidence of consumer confusion
  • use of similar marketing channels

Finding the Appropriate Attorney

Make sure that your choice of a trademark infringement attorney is backed by experience in conducting searches, filing USPTO applications and defending trademarks in court. An attorney who is familiar with your industry can help make the application process smoother. Find out if your attorney handles your application or assigns it to a paralegal. Avoid attorneys that don't work directly with your case or those that pose as experts without a license.


It's possible to do some of your own research on trademark information, but there will be other times when an attorney can be a big help, particularly when it involves the court. Please contact Keating & Lyden, LLC for protecting your business trademark in Bould, CO or Bellingham, WA.


Keating and Lyden

Keating & Lyden LLC was founded by attorneys-at-law, Robert J. Keating, and Thomas P. Lyden and is based in Boulder, Colorado, and Bellingham, Washington. The attorneys specialize in providing legal advice in real estate matters to businesses and individuals pertaining to real estate management and operation including: tenancy in common agreements, partition agreements, real estate financing, homeowner’s associations and land use issues. They also provide the highest quality legal services to small business owners and entrepreneurs.

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